You have opened up your own business. It is still in its tentative early stages and you are eager to gain as much business exposure as possible but with a limited budget. A good way to start is to marketing your brand, services or products through email. While it is becoming more and more difficult to tap into the email marketing due to the staggering amount of spam that gets sent about each and every day – this should not deter you because when done correctly, email marketing can produce desired results with very little costs on your end.
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Small Business Email Marketing Tip #1 – develop your customer base
First of all you need to develop your customer base. You need to have people you can send your marketing emails to. However, gone are the days you can send emails to any email address you get your hands on. A new Act enforced in 2003 has helped to guard against unsolicited marketing emails (i.e. spam) to be sent to recipients. You must have permission from receivers before you are able to send any marketing emails. How do you get this permission? Through incentives; offer your customers special rewards, discounts or coupons in exchange for the permission. For every customer who purchases from you, take the opportunity to seek out their permission as well. At this stage you need to have a website up and running. This is the best way to start growing your subscriber list.
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Small Business Email Marketing Tip #2 – capture with your subject line and content
The subject line of your marketing email is what will essentially make or break the effectiveness of your email. A boring, long-winded subject line will not grab the attention of the reader. With no doubt many emails to sift through, yours will simple yet lost amongst the rest. In order for yours to stand out, your subject line needs to be bold and compelling. Think of headlines that have grabbed your attention – this is the reaction you want from your readers. The body of your email needs to have right balance between being concise, clear, warm, personal, inviting and interesting. Your content must not be too long, but must not appear short and cold either. Your writing needs to have flow, style and spark in order to prolong the interest of your reader. Your content also needs to express professionalism and expertise so that readers begin to trust what you have to say.
Small Business Email Marketing Tips #3 – easy access to the right information
One main reason for sending marketing emails is to help drive more traffic to your website. In order to do this you need to paste relevant links in obvious places in your marketing email. Be sure to add the right link – do not simply send them to your home page where they then have to search to get to the right place. Also, do not paste your links at the bottom of the page but make them easily visible by also placing them at the top. Remember that most people won’t have the time to read through your entire email.
As a small business owner with a limited budget you want to make the most out of cost-effective marketing tools such as email. Be conscientious about what you write, how you are promoting your products or services and who your target audience is. Keep in mind why you want to reach out to them and how it is you can help. Be clear, to the point but creative and interesting with your content and promotional ideas. Remember your end goal is to steer more traffic to your business to produce better sales so it is important to keep the relationship with your mailing list strong and honest so that they can begin trusting what your business stands for. Good luck!
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